Early devolopment


Early development
The Telugu film industry was originated with silent films in 1912, with the production and release of Bhisma Pratighna in 1921 The film was directed by Raghupathi Venkaiah Naidu and his son R. S. Prakash. On the other hand, Yaragudipati Varada Rao and, R. S. Prakash Rao have established a long-lasting precedent of focusing exclusively on religious themes; Nandanar, Gajendra Moksham, and Matsyavatar, three of their most noted productions, centred on religious figures, parables, and morals In 1935, Andhra Cine Tone was built in Visakhapatnam by Gottumukkala Jagannadha Raju. He introduced digital theater sound with the 1935 film Jagadamba.
The first Telugu film with audible dialogue, Bhakta Prahlada, was produced by H.M. Reddy, who directed the first South Indian talkie Kalidas (1931). Bhakta Prahlada was completed on 15 September 1931, which henceforth became known as "Telugu Film Day" to commemorate its completion. Popularly known as talkies, films with sound quickly grew in number and popularity. In 1934, the industry saw its first major commercial success with Lavakusa. Directed by C. Pullaiah and starring Parupalli Subbarao and Sriranjani in lead roles, the film attracted unprecedented numbers of viewers to theatres and thrust the young industry into mainstream culture.By 1936, the mass appeal of film allowed directors to move away from religious and mythological themes. That year, under the direction of Krithiventi Nageswara Rao, Prema Vijayam, a film focusing on social issues, was released. Its success prompted the production of dozens of other immensely successful 'social films', notably 1939's Vandemataram, touching on societal problems like the practice of giving dowry, Telugu films increasingly focused on contemporary living: 29 of the 96 films released between 1937 and 1947 had social themes.
In 1938, Gudavalli Ramabrahmam, has co-produced and directed the social problem film, Mala Pilla which dealt with the crusade against untouchability, prevailing in pre-independent India. In 1939, He directed Raithu Bidda, starring thespian Bellary Raghava. The film was banned by the British administration in the region, for depicting the uprise of the peasantry among the Zamindar's during the British raj. 1940 film, Vishwa Mohini, is the first Indian film, depicting the Indian movie world. The film was directed by Y. V. Rao and scripted by Balijepalli Lakshmikanta Kavi, starring Chittor V. Nagaiah in the lead role. 1951 film Malliswari is the first Telugu film, to be screened at International film festivals like Asia Pacific Film Festival. The film had a public release with thirteen prints along with Chinese subtitles at Beijing on 14, March 1953, and a 16 mm film print was also screened in the United States. The film was directed by Bommireddy Narasimha Reddy, a recipient of the Dada Saheb Phalke Award, and the Doctor of Letters honour.
The outbreak of World War II and the subsequent resource scarcity caused the British Raj to impose a limit on the use of filmstrip in 1943 to 11,000 feet, a sharp reduction from the 20,000 feet that had been common till then. As a result, the number of films produced during the war was substantially lower than in previous years. Nonetheless, before the ban, an important shift occurred in the industry: Independent studios formed, actors and actresses were signed to contracts limiting whom they could work for, and films moved from social themes to folklore legends. Ghantasala Balaramayya, has directed the mythological Seetarama Jananam under his home production, Prathiba Picture, marking veteran ANR's Telugu film acting debut in 1944.

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